Google Search Console: what it is and how to use it for SEO
Google Search Console is the free tool that shows how Google finds and displays your website. This guide covers setup and the reports that actually matter for SEO.
SEO
Generative engine optimization (GEO): what it is and how to apply it
Generative engine optimization (GEO) is the practice of optimizing content so that AI search engines like Perplexity, ChatGPT Search and Google AI Overviews cite you as a source. This article explains what GEO means, how it differs from classic SEO, and which techniques have been shown to work.
How to do keyword research: a practical step-by-step approach
Keyword research isn’t about collecting the biggest list of terms, it’s about understanding what your audience is actually searching for and why. This article walks through a practical approach, from your own offering to a prioritised list of realistic opportunities.
What is an SEO copywriter, and when should you hire one?
An SEO copywriter writes content that persuades both readers and search engines. This article covers what sets it apart from general copywriting, when you actually need one, and what to look for when hiring.
Getting found in ChatGPT and AI Overviews: how SEO for AI differs from classic SEO
AI Overviews and chatbots like ChatGPT largely rely on the same signals as classic SEO, with a few important differences. This article covers what stays the same, what changes, and what you can actually do to become visible in AI answers.
What does an SEO specialist actually do?
SEO specialist is one of those job titles everyone has a vague sense of, but few people can explain in concrete terms. That makes it hard to judge whether you actually need one, and if so, for what exactly. This article gives a practical answer, from the perspective of a freelancer who has done this … Read more
Measuring AI traffic: how to monitor visitors from ChatGPT, Perplexity and more
Language models like ChatGPT and Perplexity are increasingly referring to online sources. But how do you measure this traffic? Key Takeaway With a custom filter in Looker Studio, you can see exactly how many visitors land on your website via AI assistants and which pages they visit. Why measure AI traffic? I monitor AI traffic … Read more