Copywriting
With years of experience as a copywriter, SEO specialist and tone of voice expert, I create texts that not only persuade but also convert. My approach is data-driven and I work closely with clients to ensure every text perfectly matches their brand identity and objectives.
Creative copy
- Tone of voice specialist
- Authentic and recognisable
- True to your brand identity
With a sharp ear for detail, I quickly absorb the tone of voice of your organisation and write texts that fully match your company’s character and DNA, texts that not only engage but feel authentic to your audience.
SEO-optimised
- Over 10 years of SEO experience
- Long-term results
- Measurable ROI
With over 10 years of experience I have taken countless domains to number one positions in Google. My approach is focused on long-term results, and I make SEO investments transparent with concrete data so you always know exactly how and why it pays off.
Results-driven
- Conversion-focused writing
- Interactive dashboards
- From traffic to conversions
A text that reads well is important, but ultimately it’s about results. I measure the effectiveness of my texts in interactive dashboards where you can see exactly how every page performs, from traffic to conversions.
Sound familiar?
You have a story to tell, a product worth attention, or a message that needs to land with your audience. Only, writing it well takes time. A lot of time. You keep putting it off, second-guess every sentence, and before you know it an entire afternoon has disappeared into one page.
I’m happy to take that work off your hands, so you can focus on running your business instead of staring at a blank screen.
Types of copy I write
Copywriting covers a lot of ground. A selection of what I regularly take on:
- Website copy and sales pages
- Blog posts and knowledge articles
- Case studies and customer stories
- Newsletters and email campaigns
- Product descriptions
- Social media posts
- Job postings
- Brochures and whitepapers
What SEO copywriting actually involves
A text that reads well and gets found requires more than nice sentences. For every online text, I pay attention to:
- Keywords that match how your audience actually searches
- A logical heading structure that helps both readers and search engines
- Meta titles and descriptions that invite the click
- Internal links that guide visitors and search engines to the right follow-up page
Ranking well in Google is great, but it only matters if the text actually keeps visitors reading. That’s what I write for.
Frequently asked questions
How does the collaboration work?
I start with a briefing where we nail down the goal, target audience and tone of voice. A draft follows, which you review and give feedback on. Based on that, I deliver the final text.
Do you write without a briefing or input from me?
Preferably not completely from scratch. A short conversation or brief overview of your business and audience results in a text that fits far better, and saves revision rounds later on.
Can you rewrite existing texts too?
Definitely. Sometimes a thorough rewrite is more effective than starting from zero, especially when the core of the story is already solid but the text no longer fits your brand or isn’t performing well.
How many revision rounds are included?
We agree on that upfront, depending on the type of text and project. In practice, one focused revision round is usually enough, because the briefing beforehand already sharpens things considerably.