Publications

Here you will find a selection of my published articles and insights. As a content specialist I regularly share my knowledge on SEO, AI, content creation and digital marketing.

Google Search Console: what it is and how to use it for SEO

Google Search Console is the free tool that shows how Google finds and displays your website. This guide covers setup and the reports that actually matter for SEO.
Technical SEO checklist: getting the basics right for your website

A technical SEO checklist helps you verify the foundation of your website is solid before investing time in content or link building. This article walks through the most important technical checks, from indexing to page speed, and explains why each one matters.
Generative engine optimization (GEO): what it is and how to apply it

Generative engine optimization (GEO) is the practice of optimizing content so that AI search engines like Perplexity, ChatGPT Search and Google AI Overviews cite you as a source. This article explains what GEO means, how it differs from classic SEO, and which techniques have been shown to work.
How to do keyword research: a practical step-by-step approach

Keyword research isn’t about collecting the biggest list of terms, it’s about understanding what your audience is actually searching for and why. This article walks through a practical approach, from your own offering to a prioritised list of realistic opportunities.
What is an SEO copywriter, and when should you hire one?

An SEO copywriter writes content that persuades both readers and search engines. This article covers what sets it apart from general copywriting, when you actually need one, and what to look for when hiring.
Getting found in ChatGPT and AI Overviews: how SEO for AI differs from classic SEO

AI Overviews and chatbots like ChatGPT largely rely on the same signals as classic SEO, with a few important differences. This article covers what stays the same, what changes, and what you can actually do to become visible in AI answers.
Implementing AI in your business: a practical roadmap

Nearly every organisation is considering doing something with AI by now, but the step from “we should probably do something with this” to a concrete, working application remains difficult for a lot of businesses. This article outlines a realistic approach, based on projects I’ve guided myself for organisations of various sizes. Don’t start with the…
What does an SEO specialist actually do?

SEO specialist is one of those job titles everyone has a vague sense of, but few people can explain in concrete terms. That makes it hard to judge whether you actually need one, and if so, for what exactly. This article gives a practical answer, from the perspective of a freelancer who has done this…
Measuring AI traffic: how to monitor visitors from ChatGPT, Perplexity and more

Language models like ChatGPT and Perplexity are increasingly referring to online sources. But how do you measure this traffic? Key Takeaway With a custom filter in Looker Studio, you can see exactly how many visitors land on your website via AI assistants and which pages they visit. Why measure AI traffic? I monitor AI traffic…
AI in education: learnings from my workshops at NUOVO Scholengroep

The new school year has started, and what better way to kick it off than with an inspiring festival for teachers? Just like last year, I was invited as a freelance AI and SEO specialist to deliver two workshops for NUOVO Scholengroep. This time the sessions focused on ‘ChatGPT for beginners’ and ‘AI for advanced users’. It was…