GEO

Generative engine optimization (GEO) is the practice of optimizing content so that AI search engines like Perplexity, ChatGPT Search and Google AI Overviews cite you as a source. This article explains what GEO means, how it differs from classic SEO, and which techniques have been shown to work.

AI Overviews and chatbots like ChatGPT largely rely on the same signals as classic SEO, with a few important differences. This article covers what stays the same, what changes, and what you can actually do to become visible in AI answers.