SEO and AI for education
Schools and school groups face different questions than a commercial business. Visibility is often about parents and students being able to find the right information, and AI raises just as many questions as opportunities in education. I help educational institutions on both fronts, with experience that goes beyond a one-off presentation.
Why educational institutions are different
A school website rarely exists to sell anything. Instead, information needs to be quick and easy to find: opening hours, enrolment procedures, timetables, news for parents. Visibility is then less about competing on keywords, and more about making sure the right page gets found at the right moment by the right audience, whether that’s a prospective parent or a current student.
With AI in education, different questions come up: how does a teaching team handle students using AI for homework, and how can AI actually make lesson preparation lighter instead of being seen as a threat?
What I do for educational institutions
Workshops and team training
I’ve guided teaching teams in practically learning to work with AI, from complete beginners to teachers who were already experimenting on their own. Think workshops on using ChatGPT responsibly in class, or how teachers can speed up lesson prep without cutting corners on quality.
School website visibility
Technical SEO and a clear site structure, so parents and students quickly find what they’re looking for. No unnecessary jargon, just a website that does what it needs to do.
Responsible AI policy
Advice on how your institution handles AI use by students and teachers, with attention to privacy, ethics, and what’s practically achievable within a school environment. This ties directly into building AI literacy within your team: not just knowing AI exists, but understanding where it is and isn’t a good fit.
Experience from the field
For NUOVO Scholengroep, I delivered workshops for teaching staff over several consecutive years, from “ChatGPT for beginners” to sessions for teachers already experimenting with AI themselves. What stood out was that enthusiasm runs high, but most teachers mainly need concrete, practical tools rather than abstract theory. Read the recap of these workshops for a sense of the approach.
Ready to get started for your school or school group?
Whether it’s a workshop for your teaching team, help with your website’s visibility, or advice on AI policy: I’m happy to think along, no obligation.