My way of working

Whether it’s SEO, AI, copywriting, or a mix of the three: every project follows the same foundation. No sales pitches, no unnecessary layers, and always direct contact with the person actually doing the work.

How a project unfolds

  1. Introduction. A short, no-obligation conversation where I listen to your situation, your goals, and what you’re currently struggling with. No sales pitch, just an honest view on what’s realistic.
  2. Discovery. I map out the current situation, whether that’s the technical state of your website, your existing content production, or the processes where AI could make a real difference.
  3. Plan of action. Based on that, I put together a concrete plan: which steps take priority, what a realistic timeline looks like, and what you can actually expect.
  4. Execution. I get to work within a fixed cycle, usually weekly for production and monthly for strategy and reporting, coordinating with your team or developer where needed.
  5. Ongoing refinement. Results get measured, not assumed. Based on what’s working, I keep adjusting the approach.

What you can expect from me

Direct contact

No account manager passing your question along. You work directly with the person who defines and executes the strategy.

Data-driven decisions

Decisions are backed by research and measurable results, not gut feeling.

Flexible collaboration

No long-term contracts you can’t get out of. If the collaboration isn’t working, you simply stop.

What this is all for

Not sure yet which service fits your situation best? That’s not a problem. Take a look at the full overview of my services, or get in touch directly so we can figure out together what’s needed.

Ready to get started?

The best way to find out if we’re a good fit is simply to talk. No obligation, no pressure.