Publications

On this page, you'll find a selection of my published articles and insights. As a content specialist, I regularly share my knowledge about SEO, AI, content creation, and digital marketing.

At the start of the school year, I conducted two workshops for the NUOVO Scholengroep in Utrecht: ChatGPT for Beginners and AI for Advanced Users. In this blog, I share my key learnings with you.

AI in education: A look back at workshops at NUOVO Scholengroep

At the start of the school year, I conducted two workshops for the NUOVO Scholengroep in Utrecht: ChatGPT for Beginners and AI for Advanced Users.

Read publication
Language models such as ChatGPT and Perplexity are referencing sources more frequently. Good news for users and marketers. But how do you measure this traffic? In this guide, I’ll explain how to easily monitor AI traffic to your website.

Measuring AI traffic: how to monitor visitors from ChatGPT, Perplexity, and more

Language models like ChatGPT & Perplexity increasingly reference online sources. Good news for users and marketers. But how do you measure this AI traffic?

Read publication
For SEO specialists, it’s crucial (and easy) to quickly gain insights into which pages and keywords rank #1 on Google. Many (often expensive) tools are available to help with this. But what if your budget is limited or you want to save costs? With my smart approach, you can retrieve bulk SERP results yourself. Read on to learn how to create your own rank tracker.

How-to: retrieve bulk SERP results for free

Learn how to quickly and freely collect SERP data using the Google Search API. Discover the top-ranking positions for your keywords and boost your SEO strategy!

Read publication