Content Specialist

Data-Driven Strategy

Content selection is entirely data-driven. Using keyword research, content gap analyses, and topic clusters, I identify the best topics. I also optimize existing content based on rising and falling trends. This approach enables us to quickly achieve strong organic results, even when there is little to no existing content. With this methodology, content choices are substantiated and focused on impact.

360° Approach

With over 10 years of experience in online copywriting, I have refined a workflow built on two key pillars:

• Monthly cycle: In the first week of the month, I report on the previous month's results. In the second week, I incorporate learnings into a content proposal for the upcoming month, which is presented in week three. This approach ensures learnings are applied immediately.
• Weekly workflow: Texts are produced, presented for feedback, adjusted, and published. This process guarantees a fast and consistent output of high-quality content.

This combined workflow offers both speed and strategic precision, ensuring your content strategy remains progressive and effective.

Results-Oriented

Results are at the core of my approach. To ensure KPIs remain in focus, I work with live dashboards in Looker Studio and advanced analyses through tools like Screaming Frog and custom solutions. These insights allow us to see exactly how each page and text performs in terms of traffic and conversions. With AI assistance and smart automations, I maintain high-quality analyses, keeping the strategy always focused on measurable success.