Measuring AI traffic: how to monitor visitors from ChatGPT, Perplexity, and more

Language models such as ChatGPT and Perplexity are referencing sources more frequently. Good news for users and marketers. But how do you measure this traffic? In this guide, I’ll explain how to easily monitor AI traffic to your website.

Measuring AI traffic: how to monitor visitors from ChatGPT, Perplexity, and more

Key Takeaway

With a customized filter in Looker Studio, you can see exactly how many visitors land on your website via AI assistants and which pages they visit.


Why measure AI traffic?

I monitor AI traffic for all my clients. Although the share is still limited, it’s valuable to know which content is recommended by AI assistants and where these visitors land.


Step-by-step guide to measure AI traffic

  1. Go to Looker Studio
  2. Create a new report or open an existing report
  3. Add your GA4 environment as a data source
  4. Add a table via Insert > Table
  5. Configure the dimensions: Source for new users and Landing page
  6. Add metrics: Total users and Views
  7. Add the RegExp filter: (?i)gpt|gemini|claude|perplexity|mistral|copilot

Pro tip

Monitor these metrics regularly to identify trends in which content is popular among AI assistants. This can provide valuable insights for your content strategy.


Result

After setting up this configuration, you’ll immediately gain insight into:


  • Which AI assistants drive traffic to your site
  • Which pages these visitors land on
  • The total number of users per source
  • The number of views per page

Conclusion

With this method, you can easily track how AI assistants use and recommend your content. A valuable addition to your organic traffic analysis that will become increasingly important as AI assistants evolve further.

Published on: 29-12-2024
Category: SEO